Non c’è solo il Search Engine Ranking

Todd Miechiels su RainToday.com parla di “Ranking Obsession Syndrome”

businesses people often worry about their natural search rankings when, the truth is, in most practical cases, they have little if any control over the day-to-day results.

I’m not suggesting you shouldn’t get concerned (or even panic-stricken) if you were on the first page for some phrase and suddenly were nowhere to be found. I am saying you should focus your time and energy on things you have some control over, such as the conversion rate of your website and monetizing your search traffic as a whole, be it leads, subscriptions, or transactions.

via B2B Web Strategy

Un sondaggio sull’integrazione di SEM e comunicazione offline

SEM e comunicazione offline poco integrate, secondo lo studio “Search Engine Marketing Integration Study” di iProspect, condotto da JupiterResearch.

Press release, Dettagli e .pdf

Half of Search Marketers Do Not Integrate with Offline Channels

Altri dettagli su Marketing Charts

SEO non basta

Can’t we do without PPC once we get a good organic search ranking?

Bill Gadless su B2BWebStrategy.com

“[...] As professional Web marketing consultants, we would advise “no”, in most cases. So does Kevin Lee, in his thoughtful ClickZ piece, “Is organic search enough?”; in fact, he says that “pulling PPC ads after achieving high organic position may, in fact, be a very bad idea. There are a number of reasons for this… >>“