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Un’indagine sul rapporto marketer e social media

By Matteo

Il Marketing Executives Networking Group (U.S.A.) ha pubblicato i risultati di un’indagine svolta tra i circa 2000 responsabili marketing associati relativa all’utilizzo dei social media nell’attività di marketing.

67% of respondents consider themselves beginners at using social media for marketing purposes.
Additionally, more than 87% of respondents are not regularly measuring the ROI of their social media marketing efforts.

Press release (.pdf) e risultati completi (.pdf)

Via Marketing Charts

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This entry was posted on November 12, 2008 at 5:49 pm and is filed under marketing, report/statistics, social media. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.