A fine ottobre sul blog Groundswell sono stati pubblicati i nomi delle social applications che hanno vinto i Forrester Groundswell Awards 2008.
Queste le categorie in cui sono stati valutati i 150 pretendenti: Listening, Talking, Energizing, Supporting, Embracing, Managing, Social Impact e Company Transformation.
Listening: Mattel’s “The Playground” Community by Communispace
Talking: Young & Free Alberta by Common Wealth Credit Union
Energizing: Hershey’s Bliss House Party by House Party
Embracing: MyStarbucksIdea.com by Starbucks
Managing: Borderless Workplace by Accenture
Supporting: Nerd Network by National Instruments
Social Impact: Artshare, Click Exposition, and Posse by Brooklyn Museum
Company Transformation: Intuit, Inc.
We took a first pass to separate the most promising applications in each category, then we spent more time on those promising applications, looking for those which we thought were good enough to win. [...]
We were looking for both innovation and proof of business (or non-profit) results – the winners in each category were excellent on both counts.
Tags: forrester, Forrester Groundswell Awards 2008, groundswell, social applications, social networks
