Todd Miechiels su RainToday.com parla di “Ranking Obsession Syndrome”
businesses people often worry about their natural search rankings when, the truth is, in most practical cases, they have little if any control over the day-to-day results.
I’m not suggesting you shouldn’t get concerned (or even panic-stricken) if you were on the first page for some phrase and suddenly were nowhere to be found. I am saying you should focus your time and energy on things you have some control over, such as the conversion rate of your website and monetizing your search traffic as a whole, be it leads, subscriptions, or transactions.
via B2B Web Strategy
Tags: leads, natural rankings, optimization, ranking, search engine marketing, search engine positioning, search engine ranking, sem, seo, website
