Dal blog di MarketingProfs, Christina Kerley ha chiesto ad alcuni marketer un’opinione sui discorsi tenuti in occasione delle recenti convention democratica e repubblicana, dal punto di vista della comunicazione e del branding:
- Was the speech believable: did the key messages make sense, were they consistent with the candidate’s platform?
- Was the speech “ownable”: was it true to the candidate’s brand’s personality and unique strengths?
- Was the speech relevant: did it say something important to the target audience (the American voters)-and successfully address their needs, desires and concerns?
- Overall rating: Overall, what do you rate this speech on a 5-star scale (5 stars=best), and why?
Le opinioni sull’acceptance speech di Obama e McCain
Via Drew McLellan
Vedi anche:
Why the Obama “Brand” Is Working su blog.newsweek.com
Obama Word Cloud (vedi anche nbc11news.com e Washington Post)
McCain Word Cloud
Image credits: The Big Picture
Tags: 2008 presidential campaign, acceptance speech, barack obama, biden, convention, democrats, democrats convention, joe biden, marketing politico, mccain, obama, political marketing, presidential campaign, republicans, usa elections, word cloud
