IBM Voice of the Business Partner
IBM lancia una campagna, creata da Ogilvy&Mather, per promuovere Voice of the Business Partner
a new online community where you can share your thoughts and opinions with IBM, learn what other Business Partners have to say and see how your suggestions influence the way we work together.
Secondo quanto riportato da Clickz.com, questa campagna multimediale dal claim “Helping Partners Grow Profitably with IBM”, cerca di avvicinare il mondo del social networking e del marketing B2B, per rafforzare la relazione con i partner che portano la tecnologia del gruppo nelle piccole e medie aziende del nord America.
La campagna sarà presente sulle riviste CRN, varBusiness e ChannelPro, sui rispettivi siti con dei banner e sul sito IBM – Partner World, già usato per comunicare informazioni su prodotti e servizi ai propri business partner.
Grazie a VOTBP gli utenti potranno
talk back to IBM in real time. They will be able to express their opinions of the campaign and of the ways in which IBM serves the mid-market, and network with other partner companies.
IBM will then take the feedback and use it to tweak the second round of its print and online ads, as well as its interaction with partners.
Secondo SearchitChannel.com
IBM announced this year that it would spend $1 billion on marketing to SMB customers. But the company also realized that helping SMB (small/medium-sized business) channel partners is an important method of reaching customers.
The goal is for the company to pose “open-ended questions” that will spur strategic conversation. The first question IBM posed on the Voice of the Business Partner forum was: “What can we do to help you profitably grow your business?”
Via WOMMA.org
Tags: b2b, business networking, business social network, ibm, professional networking, social networks, voice of the business partners
